ABOUT US
ENJOY CYCLING, ENJOY ROCKBROS
I am David, founder of ROCKBROS.
In 2007, one epic ride changed everything for me. In 30 days, I crossed 14 snow-capped peaks, each over 4,000 meters high, and completed 2,200 kilometers along the extreme route in China, from Sichuan to Tibet. Beyond the breathtaking scenery, I saw a harsher truth: cycling enthusiasts lacked access to affordable and
reliable gear. Too many riders were held back from even starting their journey of self-discovery.
“Why can’t quality gear be accessible to everyone?”
At that moment, I realized: true cycling freedom should never be shackled by equipment.
Today, together with designers who share our passion for cycling, we continue to develop innovative products
that bring outdoor adventures to millions of riders. And it all started with those mountains I once faced.
We never stop asking: Who and what is waiting on the other side of the next peak?